{"id":11705,"date":"2025-09-30T11:00:48","date_gmt":"2025-09-30T16:00:48","guid":{"rendered":"https:\/\/iqcol.com\/?p=11705"},"modified":"2025-10-07T11:37:33","modified_gmt":"2025-10-07T16:37:33","slug":"fraude-emergente-deepfakes-phishing-sofisticado","status":"publish","type":"post","link":"https:\/\/iqcol.com\/en\/fraude-emergente-deepfakes-phishing-sofisticado\/","title":{"rendered":"Emerging fraud: Deepfakes, phishing sophisticated and secure payments"},"content":{"rendered":"<h1><strong>Fraude con deepfakes en pagos, c<\/strong><strong>uando no puedes creer lo que ves (ni escuchas).<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Mientras los pagos digitales crecen en la regi\u00f3n, tambi\u00e9n lo hacen las amenazas: los <\/span><b>deepfakes<\/b><span style=\"font-weight: 400;\">, combinados con phishing avanzado, representan una nueva frontera de fraude en pagos. No son solo teor\u00edas\u2014empresas ya est\u00e1n perdiendo millones creyendo lo que ven.<\/span><\/p>\n<h2><b> El deepfake ya es real y costoso<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Wall Street Journal<\/b><span style=\"font-weight: 400;\"> reporta m\u00e1s de 105,000 ataques deepfake en EE. UU. solo en 2024, con p\u00e9rdidas que superan los <\/span><b>US$ 200 millones<\/b><span style=\"font-weight: 400;\"> solo en el primer trimestre. Las v\u00edctimas incluyen empresas como Ferrari o Arup.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">En un caso, la firma Arup perdi\u00f3 el equivalente a <\/span><b>\u00a320 millones<\/b><span style=\"font-weight: 400;\"> al ser enga\u00f1ada con una llamada generada por IA de un alto directivo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong> Los mecanismos detr\u00e1s de este tipo de fraude<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Seg\u00fan <\/span><b>FinCEN<\/b><span style=\"font-weight: 400;\">, estas estafas usan pagos ordenados por la v\u00edctima hacia criminales mediante manipulaciones sofisticadas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Adem\u00e1s, el uso de deepfakes en fraude ha crecido exponencialmente, y las instituciones deben estar alerta.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">American Bankers Association buscan educar al p\u00fablico sobre c\u00f3mo detectar estos fraudes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b> \u00bfQu\u00e9 pueden hacer las instituciones y comercios?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autenticaci\u00f3n multifactor robusta (MFA)<\/b><span style=\"font-weight: 400;\">, preferir opciones resistentes al phishing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capacitaci\u00f3n a empleados<\/b><span style=\"font-weight: 400;\">: identificar signos de deepfake (calidad de video, errores de sincronizaci\u00f3n).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorizaci\u00f3n continua y uso de software especial para detectar deepfakes.<\/span><\/li>\n<\/ul>\n<h2><b> El factor latam: \u00bfpodemos estar preparados?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En mercados latinoamericanos donde conf\u00edan m\u00e1s en relaciones personales o llamadas directas, el riesgo podr\u00eda ser mayor. Quiz\u00e1s sea hora de replantear protocolos: no solo proteger sistemas, tambi\u00e9n educar las personas.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los deepfakes y phishing sofisticado ya no son solo una amenaza futura: est\u00e1n aqu\u00ed, dirigidos a pagos y decisiones financieras. La seguridad en pagos debe evolucionar.<\/span><\/p>\n<p><strong>You may also like:<\/strong> <a href=\"https:\/\/iqcol.com\/en\/blockchain-stablecoins-y-open-finance\/\"><strong>Blockchain, stablecoins y open Finance, el nuevo cap\u00edtulo fintech de LatAm<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>IQ Information Quality ayuda a blindar tus canales de pago con controles robustos, formaci\u00f3n y monitoreo continuo.<\/b><\/p>\n<p><b>Sources consulted<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wall Street Journal \u2013 Reporte de deepfake phishing y p\u00e9rdidas de US$ 200M (<\/span><a href=\"https:\/\/www.wsj.com\/articles\/ai-drives-rise-in-ceo-impersonator-scams-2bd675c4?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Wall Street Journal<\/span><\/a><span style=\"font-weight: 400;\">),<\/span><span style=\"font-weight: 400;\">Caso Arup \u2013 fraude deepfake de \u00a320 millones (<\/span><a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/may\/17\/uk-engineering-arup-deepfake-scam-hong-kong-ai-video?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Guardian<\/span><\/a><span style=\"font-weight: 400;\">),<\/span><span style=\"font-weight: 400;\">FinCEN \u2013 Alertas sobre fraude deepfake (<\/span><a href=\"https:\/\/www.fincen.gov\/sites\/default\/files\/shared\/FinCEN-Alert-DeepFakes-Alert508FINAL.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FinCEN.gov<\/span><\/a><span style=\"font-weight: 400;\">),\u00a0<\/span><span style=\"font-weight: 400;\">FATA \/ KPMG \u2013 Riesgos emergentes en deepfake fraude (<\/span><a href=\"https:\/\/www.aicpa-cima.com\/news\/article\/deepfake-technology-emerges-as-critical-threat-to-financial-institutions?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aicpa-cima.com<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/kpmg.com\/xx\/en\/our-insights\/risk-and-regulation\/deepfake-threats.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KPMG<\/span><\/a><span style=\"font-weight: 400;\">),\u00a0<\/span><span style=\"font-weight: 400;\">ABA &amp; FBI \u2013 Infograf\u00edas y gu\u00edas p\u00fablicas (<\/span><a href=\"https:\/\/www.aba.com\/about-us\/press-room\/press-releases\/aba-foundation-and-fbi-joint-infographic-on-deepfake-scams?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aba.com<\/span><\/a><span style=\"font-weight: 400;\">),\u00a0<\/span><span style=\"font-weight: 400;\">WEF \u2013 Detectar IA fraudulenta mantiene la confianza (<\/span><a href=\"https:\/\/www.weforum.org\/stories\/2025\/07\/why-detecting-dangerous-ai-is-key-to-keeping-trust-alive\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">World Economic Forum<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_11706\" aria-describedby=\"caption-attachment-11706\" style=\"width: 1408px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11706 size-full\" src=\"https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing.png\" alt=\"Fraude emergente Deepfakes phishing\" width=\"1408\" height=\"768\" title=\"\" srcset=\"https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing.png 1408w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-300x164.png 300w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-1024x559.png 1024w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-768x419.png 768w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-18x10.png 18w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-570x311.png 570w, https:\/\/iqcol.com\/wp-content\/uploads\/2025\/09\/Fraude-emergente-Deepfakes-phishing-270x147.png 270w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><figcaption id=\"caption-attachment-11706\" class=\"wp-caption-text\">Fraude emergente Deepfakes phishing<\/figcaption><\/figure>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Fraude con deepfakes en pagos, cuando no puedes creer lo que ves (ni escuchas). Mientras los pagos digitales crecen en la regi\u00f3n, tambi\u00e9n lo hacen las amenazas: los deepfakes, combinados con phishing avanzado, representan una nueva frontera de fraude en pagos. No son solo teor\u00edas\u2014empresas ya est\u00e1n perdiendo millones creyendo lo que ven. El deepfake [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-11705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/posts\/11705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/comments?post=11705"}],"version-history":[{"count":0,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/posts\/11705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/media\/11706"}],"wp:attachment":[{"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/media?parent=11705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/categories?post=11705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iqcol.com\/en\/wp-json\/wp\/v2\/tags?post=11705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}