A loyalty program is a marketing strategy established by a company with the purpose of rewarding the purchasing behavior of its customers, which produces in them a sense of loyalty and faithfulness to the brand.
Fraud also surrounds loyalty points programs.
Your accumulated points and air miles - hard to earn - can be an easy target for cybercriminals, so you should protect yourself. If you are a loyal customer, you should take extra precautions to protect your accounts and the benefits you have accrued.
It's not just about protecting the points you can redeem, but also any sensitive personal information stored in those accounts.